That Festivals Edinburgh Study Is About More Than £261M In Economic Impact

“Nobody paints a painting, writes a poem or puts on a play with the intention of having an economic impact – that’s just a byproduct. Money is easy for consultants to measure, but it tells you nothing about the quality of the experience for either artist or audience. What’s interesting about the new Edinburgh study is that it understands this.”

Source: The Guardian (UK) 05/24/11