Microsoft Uses Cirque Du Soleil To Roll Out New Video Game Technology

“On a blustery January morning, Michel Laprise found himself in a private conference room within Microsoft Corp.’s labyrinthine campus here, surrounded by 15 of the company’s sharpest analytical thinkers. Laprise started his presentation by dumping a pail full of sand on top of the conference table” and used only “three rocks, a small wooden elephant and a flashlight.”