Avatar Earnings May Break Records, But Attendance Hasn’t

“Eleven years ago, of course, ticket prices were a lot cheaper — the most recent estimated average ticket price was $7.46, compared with $4.69 in 1998. And most people are seeing ‘Avatar’ in 3-D, where ticket prices are several dollars higher. The result: Far fewer people have seen ‘Avatar’ than ‘Titanic’ so far.”