Why Daytime Soap Operas Are Fading Away

“The daytime faithful were still recovering from the recent departure of [72-year-old] Guiding Light when news broke on Tuesday of CBS’s decision to pull the plug on [53-year-old] As the World Turns . … [M]ore people [are] filling the daylight hours with Rachael Ray, Dr. Oz and, of course, Ellen DeGeneres. How can soapy plotlines about missing heiresses and evil twins ever compete with Ellen doing the funky chicken?”