UK Museum Stores Raking In The Cash

“The National Trust says 2009 looks likely to be its commercial arm’s ‘biggest ever year’ as perfumed drawer liners and lemon curd prove to be the season’s must-haves. Its flagship stores at properties such as Giants Causeway in Northern Ireland and the Sackville-Wests’ ancestral home at Sissinghurst, Kent are proving to be the culture sector’s equivalent of Harrods and Selfridges this year…. Other leading institutions, from the Victoria & Albert Museum to the Natural History Museum, are also chalking up strong sales.”