The Public Loves Redbox. Studios Had Better Love it, Too.

“By trying to keep their product from Redbox for as long as possible, the studios are doing what all businesses do when threatened by dramatic change — they’re trying to hang on to their business model for as long as possible. But after you get past all the legal mumbo jumbo, it’s impossible to ignore the obvious: The DVD market is undergoing a seismic shift where many of the same people who once wanted to buy every DVD in sight are now far more eager to rent movies, and rent them cheaply at that.”