“[I]t is time to scrap the Fringe. And the International Festival. And the Mela. And the Book Festival. And the TV Festival. And the Art Festival. And the Jazz and Blues Festival.” In their place? The Edinburgh Festival. “Most people outside Edinburgh make no distinction between the various components of what they already call the Edinburgh Festival. It is merely a recognition of reality to say we should end the differences and call them all by one name.”