Orchestras’ Tech Problem (Or: Tweets With Your Beethoven)

“On the one hand, orchestras are constantly looking for ways to reach audiences (let’s not even say ‘new audiences’ anymore; orchestras would be happy to keep diverting the ones they have). On the other hand, a good chunk of the orchestra-going public is horrified, and loudly so, at the thought of any modification to its beloved, traditional experience. It fears that introducing new technology automatically means dumbing down.”