Screening Broadway In 3-D: A Key To Audience Expansion?

“Fugobi Broadway 3-D, which hopes to bring no fewer than five musicals to global audiences within the next year and a half, was formed to address what [entrepreneur Dale Smith] calls a crisis in the current Broadway model. While there were a record number of musicals in New York this season, he says, fewer people saw these shows, many of which took years and millions of dollars to develop, than watch an average episode of television.”