Tony Hype Aside, B’way Needs Other Ways To Draw Crowds

“With last Sunday’s Tony Awards unlikely to provide a serious boost at Broadway box offices because the big winners are already hits, producers are counting on word of mouth and discounts to prevent closings and dark theaters this summer.” Until the fall season begins, “Broadway’s financial health will depend largely on the Tony winners and losers’ finding ways to build audiences at a time when New York tourism — a backbone of summer attendance — is projected to decrease slightly.”