“The Global Language Monitor (GLM), based in Austin, [Texas,] calculated that a neologism is created on average every 98 minutes and that ‘Web 2.0’, a term for the next generation of internet applications, should be formally crowned the millionth word. … Needless to say, academics are sceptical” about the math. Even the guy pushing the million-word celebration admits the English language has already surpassed the number.