Audiences, Not Young Audiences, Are Classical’s Holy Grail

“[W]e need to stop fixating on the young audience and focus on reaching an audience, period. … So how do you reach a bigger audience, period? What can you do to make people realize that this kind of music is exciting, interesting, fun? No one has the whole answer to this; a lot of people are working on it. But I think this is the question to be asking.”