‘Turn The World Into A Game And It Works Better’

“We tend to think of videogames as frivolous activities – something we do to kill time, not to improve productivity. But a new generation of designers is taking a different tack: Like [Stanford professor Byron] Reeves, they’re using the principles of videogame design to transform everyday activities … Give people a competition, and it can transform a dull-but-important task into something exciting.”