Selling A Trilogy: No, You Don’t Have To See All Three

“Despite a raft of positive reviews and seven Tony Award nominations, this spring’s Broadway revival of ‘The Norman Conquests’ — Alan Ayckbourn’s trilogy of interconnected comic plays — has proved to be one of the biggest business challenges of the season, starting with deep losses at the box office that have only just begun to turn around. The plot is like a puzzle, and so too has been the challenge of marketing the show to theatergoers.”