And So The ‘Synergy’ Begins: NY Post Runs Wall St. Journal Content

Never let it be said that Rupert Murdoch doesn’t try to get value for his money. This past weekend, for the first time, his New York Post ran a story from The Wall Street Journal, which Murdoch’s News Corp. acquired last year as part of its purchase of Dow Jones. Journal staffers expect more of this, and it makes them queasy: “If this becomes common practice, Journal stories could be published in the tabloid with Post headlines and graphics, or vice versa. Not to mention story subjects who agree to an interview with one paper might not be aware of it running in another that day.”