Enough With The “Icon” Already: Let’s Ditch The Word

“Memo to architects and your enablers: It’s time to put ‘icon’ to rest. The word should be banished from the world of design, and with it the notion that the worth of new buildings is measured by how much they stick out – vertically, stylistically, you name it. This doesn’t mean tall buildings are bad, or that startling looks are to be shunned in favor of architectural deja vu. But the idea that you grab attention by making people gawk? It is so 2002.”