Calling For Action Through The Museum Experience

Ralph Appelbaum of museum design firm Ralph Appelbaum Associates talks about creating a 15,000-square-foot center in Seattle that will explain the Bill and Melinda Gates Foundation to the public. “The way to get people emotionally engaged in information is to build a series of encounters that give them the tools to go to the next level — very much like the Holocaust Museum. … Much of the experience is making the case for action.”