AN OLD IDEA, BADLY DONE

“Modern concert halls need to be less like airport lounges, devoid of atmosphere, charm or humanity, and more like somewhere you would choose to spend an evening. No wonder people prefer concerts by candlelight in churches or at stately homes with firework displays: at least they have an interest and value to offer the eye. The truth is that audiences do not care one iota who a symphony orchestra’s oboe or cello players are, but they will pay good money to see a star soloist, a star conductor or a star singer. But just as opera has benefited from enlightened and provocative staging, a way has to be found for symphonic concert music to rediscover the live performance. – London Telegraph

NOW READ THIS

Words embedded in movie trailers are all the style these days. “The creators of trailers and titles say dramatic use of words on the screen mixed with fleeting, powerful images has the greatest impact on movie audiences, which these days are bombarded with up to 20 minutes of commercials, promotional tie-ins, information about the sound system and movie previews before the feature starts.” – Los Angeles Times 02/27/00