“Beer, granola, juice and olives are sporting barcodes that integrate famous buildings, blades of wheat and bubbles into the ubiquitous black and white rectangle of lines and numbers. Consumer-goods companies hope these vanity barcodes will better connect with customers.”
Tag: 06.22.11
What Won’t Airlines Do To Get You To Pay Attention To Safety Videos?
“Air New Zealand has run videos with naked flight attendants, an obnoxious puppet and 1980s exercise guru Richard Simmons. Virgin America uses freakish cartoon characters including a well-dressed fish. And Philippine carrier Cebu Pacific has played Lady Gaga.”