Readers’ Tastes Have Been (What’s This?) Underestimated

“I would have hypothesized that there are two basic strategies for making the most-e-mailed list. One, which I’ve happily employed, is to write anything about sex. The other, which I’m still working on, is to write an article headlined: ‘How Your Pet’s Diet Threatens Your Marriage, and Why It’s Bush’s Fault.'” Not so, researchers have found.

iPad Strengthens Publishers’ Hand Against Google, Too

“Now, as publishers enter discussions with the Web giant Google about its plan to sell digital versions of new books direct to consumers, they have a little more leverage than just a few weeks ago — at least when it comes to determining how Google will pay publishers for those e-books and how much consumers will pay for them.”