Oh, Those Violins Are Soooooo Valuable? Prove It, Say Skeptics

“Broadly speaking, consider the divide in the string world to be between the True Believers and the Debunkers. On the true believer side are collectors, dealers and superstar players who perform on the valuable instruments,” writes Daniel Wakin. “The debunkers include scientists, modern luthiers and some younger soloists who can’t afford old master instruments and make a virtue of the new.”

Compressing Your Audio Message Way, Way Down – To Four Notes

“Joel Beckerman spent about 18 months developing a song that boils down to a melody just four notes long. He’s one of a handful of composers who specialize in sonic logos, or the audio equivalents of the Nike ‘swoosh’ or John Deere’s leaping deer. More concise than a theme song and subtler than a jingle, sonic logos are brief melodies or sound effects designed to cement a brand in the consumer’s subconscious mind.”