On The Desperate Wrongheadedness Of Book Trailers

“[A]uthors are commonly told by publishers and independent publicists that a trailer is now an essential element of any book’s marketing campaign. … There’s a blind faith that book trailers, simply by virtue of being video and a form of new media on top of that, will magically” allow publishers “to partake of the mass market’s bounty.”

World’s Largest Book To Go On Display For First Time

“It takes six people to lift it and has been recorded as the largest book in the world, yet the splendid Klencke Atlas, presented to Charles II on his restoration and now 350 years old, has never been publicly displayed with its pages open. That glaring omission is to be rectified” when the British Library features it in an exhibition this summer.

Toibin’s Brooklyn Is Bookies’ Favorite For Costa Award

“‘Since winning the novel award, [Colm] Tóibín has been backed almost to the exclusion of the field,’ said Ladbrokes spokesman Nick Weinberg. William Hill spokesman Graham Sharpe agreed, saying that Brooklyn was the only title which punters ‘are backing in numbers’.” The Costa Book of the Year is to be announced this evening.

‘Here We Speak English,’ A Bookstore Orders Its Employees

“Especially in recent years, New Haven has gone out of its way to distinguish itself as a place welcoming to immigrants, regardless of their legal status. Atticus,” an independent bookstore and café in a Yale building, “appeared to fit comfortably, even enthusiastically, into this mosaic.” Then came the news of its English-only policy for employees.