E-Reading Is Convenient, But It’s Less Memorable (Literally)

“In most respects, there was no significant difference between the Kindle readers and the paper readers [in the study] But, the Kindle readers scored significantly lower on questions about when events in the story occurred. They also performed almost twice as poorly when asked to arrange 14 plot points in the correct sequence.” Says one of the researchers, “It’s interesting to us that the differences were both related to time and temporality – why is that?”

Metaphors Really Are Powerful (But You Won’t Believe Us If You Happen To Be Smelling Something Fishy)

Research psychologists call them metaphorical effects: “instances in which a metaphor commonly used to describe a psychological state or social reality can, in turn, induce that state or reality. So, for example, holding a warm cup of coffee makes people feel warmly toward each other … and cleaning one’s hands makes a person feel morally clean.”