The Illusion Of Deliciousness: How Packaging Can Make Food (Seem) More Flavorful

“Sitting in a pub one night a dozen years ago, Charles Spence realized that he was in the presence of the ideal experimental model: the Pringles potato chip.” The Oxford experimental psychologist argues “that in most cases at least half of our experience of food and drink is determined by the forgotten flavor senses of vision, sound, and touch.”

The Complex Reasons We Comply With Authority (Stanley Milgram is Back)

“The controversial psychologist, whose famous 1960s experiments concluded that most people will obey unethical orders, is the subject of a critically acclaimed new movie. … Not surprisingly, Milgram’s name is prominently mentioned in a recent study that takes a new look at an old question: What does it take to get us to comply with instructions, even when we know doing so could harm others?
The study’s conclusion: A gentle nudge will generally do it.”

Where Does All Our Time Go? This Lab Knows

The holdings of the Centre for Time Use Research at the University of Oxford “have been gathered from nearly 30 countries, span more than 50 years and cover some 850,000 person-days in total. They offer the most detailed portrait ever created of when people work, sleep, play and socialize – and of how those patterns have changed over time.”

How Does Google Answer Ambiguous Questions? Ask RankBrain

“RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.”

The Shape Of Things To Come: Is History A J-Curve, An S-Curve, Or A Spike?

“For some ancient Greeks and Romans, history was a downhill slide. … Nowadays some optimists think that history slants in the opposite direction. Some techno-utopians argue that technological progress is following an exponential curve, a J that is bending upward toward the vertical. … At the other extreme are today’s gloomy Malthusians. They view history as a spike, in which industrial and population growth overshoot the limits to sustainability, followed by a sharp crash likely to involve the collapse of industrial civilization … There is a third alternative: The shape of things to come may be a logistic curve or S-curve.”

All The Meanings Of Bartleby

“Melville, despite his struggles, was a hopeful person. ‘Bartleby’ is the freewheeling dream of a bibliophile, the mock epic of a dusty office, the shards of a lifetime of thought. One hundred sixty-two years of scholarship have failed to solve its mysteries—or diminish its pleasures.”