E-Reading Is Convenient, But It’s Less Memorable (Literally)

“In most respects, there was no significant difference between the Kindle readers and the paper readers [in the study] But, the Kindle readers scored significantly lower on questions about when events in the story occurred. They also performed almost twice as poorly when asked to arrange 14 plot points in the correct sequence.” Says one of the researchers, “It’s interesting to us that the differences were both related to time and temporality – why is that?”

The Bookmobile Taxi Of Tehran

Mehdi Yazdany and Sarvenaz Heraner are no ordinary cabbies: they offer “a mobile reading room and taxi service, complete with chauffeur-librarian.” The cab has more than 40 titles, “from Franz Kafka’s The Metamorphosis to Charles Bukowski’s Pulp. There are also works by Iranian standouts such as Nader Ebrahimi, Zoya Pirzad and Sohrab Sepehri. … When you pay the fare, you can buy a book.”

Metaphors Really Are Powerful (But You Won’t Believe Us If You Happen To Be Smelling Something Fishy)

Research psychologists call them metaphorical effects: “instances in which a metaphor commonly used to describe a psychological state or social reality can, in turn, induce that state or reality. So, for example, holding a warm cup of coffee makes people feel warmly toward each other … and cleaning one’s hands makes a person feel morally clean.”

The Web’s Original Sin: The Serpent Fesses Up (And Says It’s Not Too Late To Repent)

“I have come to believe that advertising is the original sin of the web. The fallen state of our Internet is a direct, if unintentional, consequence of choosing advertising as the default model to support online content and services.” Ethan Zuckerman, who wrote the code for the very first pop-up ad, points out some downsides of the ad-based business model and argues that there’s still time to come to Jesus work out a better system.

Is Weird Al So Popular Because He’s Reassuring?

Sasha Frere-Jones: “With his parodic versions of hit songs, this somehow ageless fifty-four-year-old has become popular not because he is immensely clever – though he can be – but because he embodies how many people feel when confronted with pop music: slightly too old and slightly too square. That feeling never goes away, and neither has Al, who has sold more than twelve million albums since 1979.”