Can You Consciously Design A Metaphor To Change Someone’s Mind?

“I’m here to tell you that they can, and are. … They aren’t supposed to make someone remark: ‘That’s beautiful.’ They’re meant to make someone realise that they’ve only been looking at one side of a thing.” Michael Erard (“For five years I worked full-time as a metaphor designer at the FrameWorks Institute, a think tank in Washington, DC … I continue to shape and test metaphors for private-sector clients and others”) explains how it’s done.

At 96, Lawrence Ferlinghetti Isn’t Done Yet

“Sixty years ago, Ferlinghetti … was the principal publisher of an iconoclastic band of writers and poets known as the Beat Generation. Today, he’s still co-owner of City Lights, one of the most celebrated independent book stores in America. These are quieter days for the internationally acclaimed poet and painter. His eyes are going, but his mind and humor are sharp. And while he may have slowed down some, he’s still publishing three books this year.” (includes audio)