To Lure Audiences, It Takes More Than Free Tickets

So the British government is launching a £2.5 million free-ticket scheme for 18- to 26-year-olds. “But price is not the only factor,” Lyn Gardner argues. “Large numbers of young people simply don’t think that the theatre is for them, and may well end up having that view confirmed if they turned up on a Monday night to see Turandot at Hampstead theatre or were unfortunate enough to get Afterlife rather than War Horse at the National – or, indeed, are forced to deal with the mysteries of the RSC advance booking system.”

American Players Theatre Builds An Indoor Space

“At this time next year, American Players Theatre audiences will be attending productions indoors as well as out. The company’s board of directors has voted to continue with previously announced plans to erect a 200-seat black box (flexible) all-weather conventional theater that will increase the number and range of productions the Spring Green company will offer audiences.”

No “Kingdom Of Darkness” In Piano’s Science Center

At the new California Academy of Sciences building, opening Saturday in San Francisco’s Golden Gate Park, “[e]very penny of its hefty $488 million cost is on view, gorgeously packaged by the Italian architect Renzo Piano. Its overarching messages are the essential role of evolution in the work of the natural sciences and the urgency of addressing global climate change. In Piano’s design, the medium is the message.”

Just In Time For The Economic Collapse

“Jerome Kerviel, the man blamed by Societe Generale SA for the biggest trading loss in banking history, is now a comic-book hero. After inspiring at least five books, a ‘Save Kerviel’ club and fan t-shirts, Thomas Editions, a children’s book publisher, yesterday released ‘Le Journal de Jerome Kerviel,’ a fictional, illustrated ‘bande dessinee’ memoir of the trader’s rise and fall at France’s second-largest bank.”

Another Political Convention, But This Time It’s Art

“‘Democracy in America: The National Campaign’ at the Park Avenue Armory is a nonpartisan, nonelectoral but intensely political convention-as-art-exhibition timed to coincide with the 2008 presidential race. Like its Democratic and Republican counterparts, it lasts just a few days (it opened on Sunday and closes on Saturday) and involves lots of speeches, music, funny hats and parties. But there are differences.”

How ‘Bout Some Earlier Curtain Times?

“I often think that I would have been at home in Elizabethan London, when performances took place in the afternoon. … Performance start times are only convention but, like Woman’s Hour, they are hard to shift without protest and don’t always seem to be designed for the convenience of audiences – or reflect the fact that theatre is a service industry.”