“Movie studios are no longer in the movie or even the entertainment business at all. They are in the branding business, and Lucasfilm is one of the biggest brands. It is a brand that is so large it dwarfs any movie, TV show or video game.”
“Movie studios are no longer in the movie or even the entertainment business at all. They are in the branding business, and Lucasfilm is one of the biggest brands. It is a brand that is so large it dwarfs any movie, TV show or video game.”