“While studios may still be splurging on a few of the major summer tentpoles like ‘Star Trek’ and the sequel to ‘Night at the Museum,’ the big [opening-night] bashes are fewer and farther between. … What studios have figured out is that they can get bigger bang for their buck by focusing less on excessive events that exist just to stroke cast, crew and invited guests — and instead focus on the media attention that the red carpet can bring.”